Apple Tree Resort Unveils Revitalized Brand

CDO’s leading resort hotel becomes better and more luxurious with a rebrand

Apple Tree Resort

January 30, 2015 (Cagayan de Oro City, PHILIPPINES) – Cagayan de Oro’s leading resort hotel, Apple Tree Resort & Hotel, is unveiling a revitalized persona on February 01, 2015.

This comes after a rebranding process undertaken to strengthen Apple Tree’s viability in the tourism industry. Among the changes involved is the careful restructuring of the property’s offers- specifically rates and inclusions- to best suit the needs of its target markets in the travel and corporate sectors.

Apple Tree has also redefined its values: life, renewal and energy along with compassion, nurturing and love. These are brought to the front with new visuals in green and pink, the property’s official colors. In totality, the freshness and healing power of Apple Tree is well-represented by a new logo comprised of a healthy, growing leaf within a circle, the symbol of eternity.

Through the changes, one constant remains: the Apple Tree guarantee of superb service built on genuine and sincere care.

This rebrand comes after twenty years of operations- thirteen as Lauremar Beach Resort and seven as Apple Tree. It is most essentially an answer to the evolution of the tourism landscape in Cagayan de Oro.

Apple Tree Resort

“We are rebranding to stay in pace in this highly-competitive service industry. Expectations are higher because Cagayan de Oro CAN offer more, and we are up to that challenge, “so states Apple Tree General Manager Bjanesha M. Emphasis. She concludes, “This is our way of making a mark in the tourism industry and being one with the Department of Tourism, whose goals we support with passion.”

Finally, the new Apple Tree persona sends out an invitation that rings clear with one central message, “It’s time for a fantastic escape. Discover Apple Tree Resort & Hotel.”

Apple Tree Resort

Apple Tree Resort & Hotel is located in Opol, Misamis Oriental. Within this 7,000 square meter property are 39 luxurious guestrooms and suites, indoor and outdoor function spaces for corporate and social events, indoor and outdoor dining outlets, 2 swimming pools and a private beach, and a host of activities for fun & leisure.

For more information on Apple Tree Resort & Hotel, call (63 8822) 735-411 or (63 88) 555-0003, or email and/or Take in the new Apple Tree look by visiting them on the worldwide web at